Keep in mind that your plan for a marketing campaign is not supposed to be a prison. You have to leave room to make changes as you go along because no plan can perfectly capture reality.

Outlining a clear set of goals for campaigns and letting creativity flourish within these boundaries is what makes marketing effective. - Arnav Sharma, Tech Mahindra 8. Empower Your Team With Data ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed directly to the patients that need them.

Whether planning a product launch, managing a construction project, or coordinating a marketing campaign, it’s easy to get ...

Those should dovetail with your organization's culture and point toward areas where you can help make the biggest impact. The next step is to tailor the marketing campaign. In other words, develop a ...

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work ...

When launching a product or marketing campaign globally, there’s no room for guesswork. According to expert advice ...

For the marketing industry, this cost revolution promises to reshape everything from customer engagement to campaign optimization. Consider how cost has historically shaped technology adoption.

The campaign reimagines what’s possible ... Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel ...

Before the publicity campaign began in earnest, he showed up to a lookalike contest of himself last October, making him appear "down-to-earth," Katharina Stolley, a marketing lecturer specializing ...