Red nail theory this and red car theory that—there’s no denying the color is having a moment, but the power of a red lipstick ...

The Lipstick Lesbians are transforming the beauty industry, empowering both consumers and brands through education.

Lipstick is often the cherry on top of a well-crafted makeup look, but choosing the right shade is essential, especially for ...

SHOPPING: Boots has just launched a brand new lip sleep mask that beauty lovers are saying is the exact same as one from a ...

In a memorable 2015 episode of ABC's Shark Tank, Kevin O'Leary delivered one of his most controversial rejections.

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"Microdosing makeup is a fantastic way to create a polished, effortless 'no-makeup makeup' look," an expert told Newsweek.

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A file photo of a woman with a natural and radiant makeup ... foundation with your fingertips to create a natural base and using lipstick as a multitasking product for a cohesive flush on the ...

My picks from Nivea, Covergirl and E.l.f. lend the same universally flattering color as the bestseller — save up to 80%.

SKIMS’ latest drops are selling out fast. Kim Kardashian's brand launched a push-up bra that's perfect for plunging necklines, cozy loungewear, and Valentine’s Day must-haves. Treat yourself now!