But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

As Sienna Naturals continues to evolve, Rae feels this collaborative effort with Sephora aligns with her and Diop’s vision.

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...