Strategy posted a loss last quarter as its Bitcoin-buying spree ramped up, but word of the rebrand dominated the conversation Wednesday.

MicroStrategy, the veteran software company known for betting billions on Bitcoin, is reinventing itself to better reflect its pivot to crypto.  Founded by Bitcoin advocate Michael Saylor, the ...

MicroStrategy, the business intelligence firm and Bitcoin treasury company co-founded by Michael Saylor has rebranded to ...

Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC) and artificial intelligence. The company's new logo features a stylized ...