It’s a strategic growth lever for heritage houses looking to stay culturally relevant, emotionally resonant and commercially successful — particularly among Gen Z and younger millennials for whom the ...

Chicago Sky star forward Angel Reese shares an open invite on social media for her Y2K-themed 23rd birthday ... and a fuzzy hat to complete the early-2000s aesthetic. Fans can purchase tickets ...

Sometimes, the right cut, fabric, and colour are all it takes to radiate style in the desert sun. The return of the Y2K aesthetic and ‘Cowboy Core’ fuelled a resurgence of denim – especially ...

Weekend one is already one for the record books, with headliner Lady Gaga taking her dramatic stage aesthetic to new heights ... from custom designer duds to Y2K-inspired style.

Weekend one is already one for the record books, with headliner Lady Gaga taking her dramatic stage aesthetic to new heights with several jaw-dropping costume changes. There was no shortage of ...

The Y2K fashion trend—known for its pink, bedazzled, and nostalgic aesthetic—has finally faded and its futuristic counterpart, Y3K fashion, is taking over. Y3K is a sci-fi-inspired fashion ...

The look: If you miss the late 1990s and 2000s, the Y2K aesthetic brings back its fusion of glamorous, sporty, and retro fashion. Visible logos, brandings, sequins as well as bright, neon and ...

Nostalgia continues to drive beauty trends, and the Y2K aesthetic isn't fading anytime soon. "We're continuing to see frosted, metallic makeup and glossy lip formulas into spring,” says Scibelli.

Whether you’re all about butterfly clips or chunky sneakers, nailing the Y2K look is easier than you think! It’s all about mixing fun and funky elements—think cargo pants, sparkles, and neon—creating ...

For his spring 2023 collection, Brognano doubled down on a Y2k-meets-grunge aesthetic, with a shimmering abundance of flared low-rise jeans and sheer minidresses, reminiscent of the ocean’s ...

If Shade were just identifying the Y2K aesthetic, this book would be quickly consignable to the remainder pile. Some of her narrative leaps do falter, like that modem straining to connect.