When a user types “PMS” into Zepto’s search bar, the app doesn’t just show basic products but it now offers mood-specific categories like Crampy, Hangry, and Ragey, each filled with ...

“Zepto Atom is a serious attempt by our Category and Tech teams to build a disruptive new product in the Consumer Analytics industry in India. We believe we can harness the millions of data ...

Zepto, a quick commerce enterprise, partners with Truecaller to enhance user trust and engagement. This collaboration ensures ...

“Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. We believe we can harness the millions of data ...

The launch comes at a time when investor focus is firmly shifting to profitability in the Q-commerce space, where players like Zepto and Swiggy Instamart are yet to break even. (Reuters) Quick ...

Quick commerce unicorn Zepto's monthly subscription for its data analytics tool, Atom, will be priced upwards of Rs 30,000 for consumer brands. The quarterly subscription will be priced at Rs ...

Aadit Palicha, co-founder and CEO of Zepto, said, “Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. We ...

Fast commerce behemoth Zepto has forayed into India's Rs 1,000-crore consumer insights space with the introduction of Zepto Atom, a paid subscription-based consumer analytics product for consumer ...

and generates reports using Zepto’s internal data Predictive analytics and full-funnel consumer behaviour tracking The tool aims to help brands identify underperforming regions and optimise pricing, ...

The campaign includes distribution of skincare products at Zepto’s dark stores across Jaipur, where delivery partners can collect their kits in designated rest areas. “This campaign reflects ...

Apart from this, MOFSL is preparing to lead a secondary fundraising round to the tune of $250 million in Zepto with participation ... and expanding their range of products. Conglomerates such ...

full-funnel visibility on customer purchase behaviour with their product, etc”. With this, Zepto is likely looking to create an alternate revenue stream by charging listed brands. However ...