With the IPL season proving to be a high-impact marketing window, McDonald’s India (West & South) is rolling out an aggressive campaign to promote the Korean range across cricket platforms and food de ...

Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s ...

The campaign features four films, reimagining the "Ek Do Teen" song, stopping at "Dus" to emphasise the speed of delivery ...

After a massive selloff in the shares of food delivery giants Zomato and Swiggy, analysts believe the time may be right for ...

So far in calendar year 2025, Zomato's share price has dropped 19.62 per cent on the BSE, while Swiggy's has tumbled 33.29 ...

With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they ...

The Delhi High Court has restrained various restaurants from using the marks “Dominic Pizza” and “Domindo Pizza” while ...

Kiran Verma shares a story about a Zomato delivery executive who ate unclaimed food due to company policy. The incident ...

Verma accepted that he clicked pictures of the delivery agent believing he was eating a customer's food without their ...

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Upraised Game Changers List recognises the work of 50 outstanding product managers who devised world-class solutions using ...

Zomato has received approval from its shareholders to rename itself to Eternal, an exchange filing showed. The change has been made to the corporate entity which will now include food delivery ...