BTS’ golden maknae, Jungkook, continues to leave an indelible mark in the industry, this time with his personal brand logo officially registered in eight countries. The logo has been trademarked ...

Shein's impact on established players like Zudio and Trent will be seen in the fast-fashion landscape in upcoming months.

Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture.

Ultra Value brands, which counts names like Zudio, Yousta, Newme among others in India, are a keen playground for fast fashion players. Since fast fashion brands cater to GenZ as their target ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

How New Balance, The Gap and others made gains with Gen Z buyers.

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...

The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months. Marketers can use Brand+ to ...

Mazda’s new logo sheds 3D elements for a flat design optimized for smartphones. The updated emblem may debut ahead of Mazda’s 105th anniversary on January 30. Depending on the application ...

Want to brand your business without breaking the bank? The best free logo maker will be an essential tool in your marketing kit - and after testing these completely free logo designers ...