Allan Leighton’s ‘rollback’ pricing strategy is back, but rival supermarkets are well-placed to weather any storm ...

The supermarket price wars escalated yesterday as Asda slashed the cost of 1,500 items by as much as 45 per cent.In the ...

Allan Leighton is 'putting the band back together' but it's going to take a lot of practice to get the Asda show well and truly back on the road ...

Allan Leighton, Asda’s new chairman, has warned profits would tumble amid a spending spree on improving stores - Eddie Mulholland Asda’s new chairman has admitted the supermarket is ...

Asda’s sales slump has intensified as discount store Aldi closes in on the struggling supermarket. The British grocer’s sales ...

Analysts at Shore Capital said a recent visit to Asda stores in Liverpool and Knowsley, Merseyside, showed that “lots and lots and lots” needed to be done getting its stores up to scratch, as pressure ...

Asda executive chairman Allan Leighton stated: “Everyone is focused on making Asda the number one choice again for busy hard-working families who demand value. This is what’s driving all of our ...

Asda will carry out a major range cull over the next 12 months, as a key plank in the supermarket’s fightback following a slump in sales and warning over a big fall in profits. Executive chairman ...

Asda chair Allan Leighton has laid down his game plan for turning around the UK’s third biggest grocer and “regaining customers’ trust”. The supermarket chain saw its like-for-like sales ...

The supermarket giant is set to release its new pricing strategy after competitor Asda dramatically lowered its costs to try ...

The supermarket price wars escalated yesterday as Asda slashed the cost of 1,500 ... supermarket to win back shoppers, new boss Allan Leighton cut the prices of staples such as Clover butter ...