Starbucks plans to open 500 new stores in the Middle East and "many more thousands" in China, said Brian Niccol, the ...

Ericsson and iot squared launch the Ericsson Connected Recycling platform in the Kingdom of Saudi Arabia in collaboration ...

Starbucks has unveiled an ambitious plan to significantly increase its presence in the Middle East by opening approximately 500 new stores over the next five years. This expansion is expected to ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

While overall earnings faced challenges, the beauty and personal care category, led by its Boots brand, remained a strong contributor to the company’s performance.