In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.

showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie. In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video ...

Priyanka Chopra is taking a sweet trip down memory lane, thanks to Amul’s iconic ads! The global superstar recently revisited some of the brand’s witty illustrations that celebrated her ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Amul fifth digital film-‘Har Ghar Amul Ghar ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film shows a little girl decorating ...

Amul’s cheeky print ads need no introduction, do they? Time and again, they have delivered hilarious takes and digs on politicians, topical controversies or moments of joy. And, while it’s ...

Alongside the images, she reflected on the nostalgia they brought, writing, "So fun to see some of my career reflected by these Amul ads. Came across them on my feed and it took me back..