In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Starbucks will be installing “panic buttons” at a number of locations to help staff non-confrontationally kick out customers ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...

Starbucks aims to improve service and satisfaction with the return of milk and sugar stations and personalized cups.

Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back ...

Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more of his former colleagues to fill it.

Starbucks ( NASDAQ: SBUX) issued its first earnings report with Brian Niccol on the job for a full quarter. The coffee chain ...

New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks ...