Higher Margin to Retailer & Aggressive Pricing by Reliance's Campa Disrupted Beverage Market: TCPL
Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage makers to reduce their prices to retain their market share and continue their growth.
Tata Consumer feels the heat as RIL’s Campa Cola disrupts beverages market
Tata Consumer Products reports increased competition in bottled beverages, particularly from Campa Cola. The company has adjusted pricing to counteract this, while also noting a decline in urban demand amid ongoing consumer spending stress.
Campa Cola's aggressive pricing forces Tata Consumer to revise rates
Tata Consumer Products Ltd (TCPL) beverage business got a hit from the aggressive pricing from rival Campa Cola, forcing it to go for a downward revision of its Tata Gluco Plus.
Campa Cola Forces Tata Consumer to Lower Prices
Campa Cola's aggressive pricing strategy has forced Tata Consumer Products to reduce prices on its Tata Gluco Plus beverage, impacting its September quarter revenue.
Campa Cola's Pricing Shake-Up Pressures Tata Consumer
Tata Consumer Products Ltd faced significant competition from Campa Cola, which introduced aggressively priced drinks in the market. This forced Tata to lower its own prices, especially for Tata Gluco Plus.
Tata Consumer Products Responds to Campa Cola's Aggressive Pricing by Reducing Prices
Tata Consumer Products Ltd reduces prices on Tata Gluco Plus in response to Campa Colas aggressive pricing strategy, impacting market dynamics.
Reliance's not-so-secret weapon makes Tata sound alarm as new disruption hits
Reliance Industries's FMCG arm is reshaping the Indian beverages market by reviving Campa Cola, offering lower prices and ...
Campa Cola's comeback: How Reliance is shaking up India's drink market
India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing ...
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Campa Cola's pricing forces Tata Consumer to blink
Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...
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Reliance acquired this brand from a Pure company in August 2022 for Rs 22 crore.
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Campa Cola was a popular brand during the 1970s and 80s. Its nationalist tagline, "The Great Indian Taste," propelled it to ...