A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half ...

The beverage giant, which recently pared back some packaging goals, is facing criticism from green groups concerned about its ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...