The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

From luxe formulas to affordable yet hard working buys, we've found the best cream bronzers to suit every budget.

Including an acne-fighting azelaic acid serum, a black cherry eyeliner and a TSA-friendly portable humidifier.

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

A beauty editor's review of Hailey Bieber's Rhode Peptide Lip Shape contouring lip shaper/liner. Is it worth the hype (and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bethenny Frankel, Spencer Pratt, and Alix Earle hosted a TikTok LIVE together ahead of the app's temporary shutdown. Earle ...

Everyone wants to feel special on Valentine's Day, whether you're hitting the town, having a candlelit dinner at home or just ...

No matter what happens to TikTok, the beauty creator is betting on something bigger than any social media platform—herself.

Whether you’re looking to sculpt cheekbones, carve out your jawline, or define your nose, these formulas are worth adding to ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

“It’s true — less-blended nose contour is having a major moment, especially among celebrities,” Zhang tells Teen Vogue. “This ...