There they sat, Samsung Galaxy S25 Ultra’s three proud parents: Samsung, Google, and Qualcomm. Samsung plays the largest parental role, but all three have lent a guiding hand in creating what is arguably more of a mobile AI device than a mere smartphone.

All three phones have the same prices as last year's Galaxy S24 family, but they've all seen changes: The standard $800 S25 has all the new AI tricks and upgrades, the $1,000 S25 Plus builds on that with more storage and battery in a larger-format handset and finally the most premium (and most expensive) $1,