When the iPhone 17 comes around, Apple is going to need to do more to give buyers a clear reason to choose the standard model ...

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

Mark S may have no idea who Jake from State Farm is, but a new ad featuring the insurance company and Apple TV+ hit "Severance" brings them together.

Apple broke streaming records with its second season of "Severance." Key marketing efforts may have helped with the viewership and member signups.

Your iPhone can serve ads that are customized to your tastes, location, and other information that is personal to you. If you ...