As an independent agency that was founded around 30 years ago, we’ve seen quite a few big years. From this experience, we can ...

An experimental spot for Puma, produced with virtually no human touch, shows how AI agents are helping marketers automate a ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Malaysia-based digital platform Catcha Digital, has entered into a conditional share sale agreement to acquire a 51% stake in ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the ...

Your browser does not support the canvas. Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns and ...