The new Maker’s Mark campaign is called “Perfectly Unreasonable” and premiered on Sunday during NBC’s “Saturday Night Live” ...

It's a cinematic campaign designed to show the "unreasonable lengths" the brand goes to craft award-winning whiskey. The post ...

Maker's Mark said there is no automation when it comes to the distinctive red wax seal that adorns every bottle of the popular whiskey brand.

LORETTO, Ky., Feb. 17, 2025 /PRNewswire/ -- Maker's Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

Few names are more well-known in the bourbon world than Maker’s Mark. Founded in 1953, the brand is well-known for using red winter wheat as its secondary grain instead of rye or barley.

Survival in Wild West Wyoming depended on treating illnesses without the help of modern medicine. Whiskey figured in a lot of ...