Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

Franz Wagner, Jalen Suggs and Paolo Banchero model some of the Magic’s new uniforms for 2025-26.

Despite being one of the older college players hoping to hear his name called in June's 2025 NBA draft, RJ Davis proved in five years at UNC that he is capable of playing professional basketball ...