Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

He added Publicis “shares our commitment to industry inter-operability, connectivity, and privacy”. Lotame works with many companies across the advertising eco-system including some of Publicis’ ...

Lotame operates in 109 countries and adds more than 1.6 billion global IDs to Publicis’ Epsilon’s platform, taking the total size of its audience graph -- close to 4 billion unique profiles.

Lotame is home to one of the largest end-to-end data marketplaces in the world. ... Publicis To Acquire Lotame - Quick Facts March 06, 2025 — 08:21 am EST.

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

Publicis Groupe announced its acquisition of Adopt, a sports-centric agency cofounded by former Nike executives and sports agents. According to a statement released by Publicis Groupe, the purchase of ...

Publicis Groupe – the owner of Leo Burnett and Saatchi & Saatchi – has overtaken all other ad holding companies including Omnicom and WPP to become the world’s No.1 agency group in terms of ...

Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and ...

Publicis , the world's largest advertising group by market value, said on Thursday it will invest 300 million euros ($326.94 million) in artificial intelligence (AI) over the next three years, as ...

Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented ...

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

Publicis Doubles Down On Identity, Acquires Lotame - 03/06/2025. Events Home 2025 Events Calendar Upcoming Events TV + Video Insider Summit ...