It was a welcome-to-team-golf moment for new LIV Golf CEO Scott O'Neil, who joined the league in January. O'Neil said he got the chills. "I was like, what did I walk into? This is a gift," O'Neil ...

LIV Golf, the Saudi Arabia-backed golf league, has softened its slogan from "Golf, But Louder" to "Long LIV Golf." DORAL — LIV Golf pushed its brand for the first three seasons by adopting the ...

Scott O’Neil has been on the job as CEO of the LIV Golf League for just over three months. In those three months, O’Neil has been pleasantly surprised with the depth and breadth of the ...

MIAMI — Not long after Abraham Ancer finished on the 18th green at LIV Golf Adelaide, his captain Sergio Garcia was there for a huge hug. The Fireballs GC won the team event but Ancer's finish ...

Scott O'Neil said his Saudi Arabian bosses have "a long, patient" view for LIV Golf and that a deal to unify the pro game would be welcome but isn’t necessary for his league. Brooks Koepka said ...

DORAL, Fla. — LIV Golf CEO Scott O’Neil has been in the job 90 days but the next four are among the most important he has faced so far. Why? It’s LIV Golf’s first tournament in the U.S ...

SINGAPORE – LIV Golf’s new chief executive Scott O’Neil has stepped into his role during a transformative period for professional golf. Uncertainty persists as reunification talks between ...

American sports executive Scott O’Neil, who has in the past run National Basketball Association (NBA) and National Hockey League teams, took the reins from Greg Norman in January. The period ...

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of ...

American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January. The period since has seen a flurry of meetings between the PGA Tour ...

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...