The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' generated more than 40 million views in the first week.

Careem Beach will offer delivery to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from ...

Attention isn’t the end game. It’s the gateway, the spark that can lead to a genuine connection, writes Viola Comms' Rabih ...

The appointment aims to build on the Braze expansion plan into the region, including plans to open an office in Dubai.

Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...

Digital communications agency Create has announced the launch of Create Academy, in partnership with SAE Creative Media University College. The initiative was launched with aim of strengthening the ...

Here's a wrap-up of the Campaign Saudi Briefing: Media and Marketing event, which was held at the Sheraton Riyadh Hotel & Towers on Thursday, the 17th of October. From right, Yousef Labban, Business ...

In collaboration with Impact BBDO, The Saudi Investment Bank has released a signature font and image library for open access to support creatives in KSA. The ‘I AM SAUDI’ signature font is also ...

Visit Qatar has initiated two developments aimed at enhancing the country’s tourism profile—it’s “What a Difference a Day Makes” stopover campaign and the launch of a dedicated Visit Qatar TV channel ...

APCO's Christophe Guibeleguiet writes on how campaigns should have an intensive focus on providing a sustainable lifestyle to their audiences. APCO’s Christophe Guibeleguiet shares his advice on how ...

The launch comes as Viacom18 claims that the FAST industry has witnessed rapid growth in recent years, especially in the MENA region. Viacom18 launches DesiPlay TV on Starz On across MENA. Viacom18, ...