Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head ...

Pinterest has been getting very “serious” about its investments in lower-funnel advertising products, says CRO Bill Watkins.

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...