Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Unsure how to close 4th quarter deals? Discover successful B2B strategies to nurture your leads, accelerate sales ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain ...

To continue reading this question and the solution, sign up ... it's free!

Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.

There's already a seemingly endless number of AI-powered tools on the market—and new ones are being released every day. The abundance of software solutions is exciting but also daunting: Which ones ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...