Why is this work relevant for Creative Strategy? 'Feel the Music' is not about a campaign but a movement that's changing the music industry in India. A movement that is changing the way Indians listen ...

In the 80s, the Home Care category had one distinctive, innovative brand, Yumoş. Their target was the domestic mother who was taking care of the household to provide comfort to her family. Throughout ...

With the emergence of diseases transmitted by germs, the spotlight on personal hygiene has intensified. However, the narrative extends beyond mere disease prevention. A significant aspect lies in the ...

The tradition of pickle making in Indian households indeed has a rich history and cultural significance. However, over time, it has lost its prominence. The prominence of pickle making in Indian ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

The Ambani wedding cemented Asia's dominance of luxury on the world stage. But a new generation of consumers and brands in Asia has been challenging the status quo of luxury for a while now. Armed ...

India has the third-largest startup ecosystem in the world, experiencing a significant transformation in the last decade. From a few hundred to over 100,000 startups, the nation has witnessed ...

India's 150 million elderly population is staring at a dementia epidemic. It is a ticking time bomb but social stigma prevents any open conversations about the condition. The traditional joint family ...

The Viksit Bharat (Developed India) mission for 2047 won't be complete without a thriving Micro, Small, and Medium Enterprises (MSME) sector. This sector, with 63.4 million units, is crucial for India ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...