Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...

The post Walmart Made One Sleepy Town the 'Austin of the Ozarks'—but the Boom Is Driving Up Home Prices appeared first on ...

Want some opinions on trends in marketing? Try asking the new boss of one of the world's biggest consumer goods companies.

The German sporting-goods company forecasts sales should rise in the low- to mid-single-digit percentage range on a currency-adjusted basis this year. The company had reported 4.4% sales growth to ...

For the 12th straight year, all U.S. Walmart stores, and Sam's Club locations are launching the "Fight Hunger. Spark Change." campaign, including right here in West Texas. The goal of the annual cause ...

For the 12th consecutive year, all U.S. Walmart stores and Sam’s Club locations are launching the ‘Fight Hunger. Spark Change ...

Unilever PLC closed 8.90% short of its 52-week high of £50.34, which the company achieved on September 9th.

Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...

Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...