Can you find the hidden word ‘CORD’ in this living room scene in just 5 seconds? This picture puzzle IQ test challenges your ...

Beauty follows objective patterns in nature, guided by evolution and mathematics. The Fibonacci sequence and Golden Ratio ...

New research from the University of Waikato nails down how much light travels from the outside world to babies in the womb, ...

A new study argues that Jackson Pollock embedded secret images in his paintings, which can be decoded to understand his ...

Discover the tricks of casino design that are designed to keep you in there, playing for longer and spending more money.

While most novice retailers know that they should at least pay attention to their brand’s logos and colors, veterans know that brand consistency matters more than anything, and that it means more than ...

How the brain feels about the world around it is the subject of a new paper published in Proceedings of the National Academy ...

Absolute pitch has long been viewed as a kind of musical superpower. It refers to the ability to identify or produce a tone, like an A or a C-sharp ...

Knowing a little more about how biological vision works can help students to recognize what’s behind the arc of computer ...

A newly identified part of a brain circuit mixes sensory information, memories, and emotions to tell whether things are familiar or new, and important or just 'background noise.' ...

From multitasking myths to emotional expression, dive into how neuroscience shatters stereotypes and reveals the fascinating truth.

According to a popular saying, all is fair in love and war. But some apply this notion to the way they conduct business, too.