The 2024 contest attracted 163 million viewers across the public service channels of the European Broadcasting Union, which organizes the event each year, with more viewers coming from outside that sphere. Like many competitive endeavors, that massive viewership also means a large betting contingent.

LONDON — The Eurovision party is officially underway: a week of power pop, outrageous outfits — and, inevitably, protests — that culminates in the final of the 69th Eurovision Song Contest on Saturday night.