Jan 14, 2025 · Discover how Fenty Beauty and other cosmetic brands are reshaping makeup packaging, blending sustainability with creativity to captivate today's consumers.

Kendo manufacturer ‘white-label’ products for Fenty Beauty. (White-label goods are products manufactured or formulated for several different brands, but brands can put their own labels on these products.)

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

Sep 7, 2017 · The Fenty Beauty label itself is inspired by a label you would see on an item of clothing. “When we first met with her, she had already trademarked the name Fenty Beauty by Rihanna,” says O’Neill.

2 increased shade ranges according to a “40-foundation” industry standard in what became known as the “Fenty Effect”.5 While Rihanna’s brand was not the first to offer makeup shades for Black, Indigenous, and other people of colour (BIPOC), its savvy marketing campaigns, accessible price points, careful product formulation, and

Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades.

Lock in your look + serve skin hydration with this setting spray that's free of alcohol + fragrance and full of makeup-extending power. This superfine mist—fueled by InvisiFlex Shield, an undetectable veil that protects against pollution + environmental stressors—sets and extends without disturbing your makeup.

Jan 25, 2025 · Fenty Beauty Hydrating Long Wear Concealer ingredients explained: Aqua/Water/Eau, Caprylyl Methicone, Dicaprylyl Carbonate, Undecane, Polyglyceryl-2 Dipolyhydroxystearate, Glycerin, Propanediol, Tridecane, Polyglyceryl-6 Polyricinoleate, Saccharomyces Ferment, Albizia Julibrissin Bark Extract, Shorea Robusta Resin, Sodium Chloride, Polyglyceryl-3 Diisostearate, 1,2-Hexanediol, Opuntia Ficus ...

Sep 23, 2024 · Fenty Beauty has redefined inclusivity in the beauty industry, setting a new standard with its diverse product line and global accessibility. Discover how Rihanna’s brand champions inclusivity for all skin tones and genders.

Dec 2, 2024 · Founded by the multifaceted Rihanna, this brand was not just another addition to the cosmetic world; it aimed to redefine beauty standards by catering to all skin tones, shapes, and sizes. This article explores the impactful journey of Fenty Beauty and its profound influence on the makeup industry.