The NHS logo, also known as the lozenge, is central to the NHS Identity. It is the visual representation of the values and purpose of the NHS and is the mark of quality that patients …

The NHS logo is instantly recognised and evokes positive, rational and emotional associations of trust, confidence, security and a sense of dependability. It should be used to ensure that …

Below, you’ll find links for all downloads from across this site. NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

The NHS logo acts as a signpost to NHS organisations and services, and is a mark of quality that helps people identify information that has come from the NHS.

Our national identity is being implemented throughout NHSScotland and, over time, will replace all the existing symbols and logotypes. To find out how it will be applied to your own organisation, …

Oct 7, 2024 · The NHS logo communicates information about medical services. The emblem’s colors point to a balanced approach based on the actual needs of patients. The emblem …

The NHS looked different after 1999. The NHS ‘blue lozenge’ logo, the background in blue pantone 300, 2.4 times as wide as high, the letters in Frutiger Bold Italic white font, with further …

NHS logo The NHS blue lozenge logo began to be used at the start of the 1990s, however new branding guidelines in 1999 ensured that it became widespread, strictly uniform, and …

Nov 21, 2023 · During the 1990s, the NHS finally adopted a unified logo across the entire organisation, starting with the introduction of the ‘blue lozenge’ logo. This is the familiar white …

Oct 24, 2024 · For the NHS, the logo is a public face, an icon that instantly communicates its values of care, compassion, and quality. When people see the NHS logo, they recognize the …