The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct …

Aug 13, 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.

In 1934, Pepsi undercut Coca-Cola by selling a 12-ounce bottle for 5 cents—twice the volume of Coke's 6-ounce bottle at the same price. This price war sparked two decades of fierce …

Jun 11, 2019 · The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola …

Nov 23, 2022 · Northeast News reports that, in 1975, Pepsi launched a targeted attack on Coca-Cola in its Pepsi Challenge advertisement campaign. The campaign would show consumers …

In the ongoing battle of the bubbly behemoths, Coca-Cola and PepsiCo have been playing the long game when it comes to branding. Coca-Cola's choice of red may have spared their …

Jul 6, 2024 · The “Pepsi Challenge” of the 1970s and 1980s became a pivotal moment in the cola wars, as Pepsi conducted blind taste tests that often favored its sweeter flavor over Coca-Cola …

Oct 8, 2024 · It was also in the 1970s that Pepsi launched the "Pepsi Challenge," an aggressive marketing campaign wherein consumers were invited to blind tastings between Pepsi and …

Oct 25, 2023 · This was the era of the “Cola Wars,” a fierce and enduring battle for supremacy between two of the world’s most iconic beverage giants, Pepsi and Coca-Cola.

As Table 3.1 shows, by 1979, Pepsi was closing the gap on Coca-Cola, having 17.9 percent of the soft-drink market, to Coke’s 23.9 percent. By the end of 1984, Coke had only a 2.9 percent …