Templates, logo files, and downloadable resources for USAID branding.

Below are links to the USAID Identity with the tagline, “From the American people,” translated into multiple foreign languages. Files on this page are available in print and web colors in the horizontal and vertical formats.

View a list of suppliers of USAID merchandise and labels. Templates, logo files, and downloadable resources for USAID branding.

The USAID logo is the graphic representation of the U.S. Agency for International Development. It was developed to ensure that the American people are visibly acknowledged for their contributions.

That’s why USAID policy requires marking aid with USAID’s logo, including the tagline “From the American People.” Branding enhances the visibility and value of U.S. assistance while transparently informing beneficiaries of the source of that aid.

USAID’s brand is more than a logo. It reflects the unique values and principles of the Agency to a worldwide audience. And, it represents the goodwill of the American people in providing assistance to those in need.

Clear evidence of the value of the increased visibility of foreign aid came in the aftermath of the 2004/2005 U.S. tsunami relief effort, the first time USAID's new "brand identity" was used publicly.

The visual identity of the United States Agency for International Development, containing the logo at left and the brandmark at right. It has been in use since 2004, when it replaced the earlier version of the agency seal .

USAID Standard Graphic Identity (hereinafter referred to as “USAID logo”) builds upon the recognition and brand-equity developed over more than 65 years of U.S. foreign aid.

Download this USAID Logo Vector and use it in your design instead of using a low-resolution jpg image of this logo, to protect your design from being pixelated. The vector file format is ideal for large size signs and outdoor advertising designs.