The logo helps residents identify personnel, property, printed materials and other forms of communication as originating from the official channels of the City of Fort Worth. The logo also reflects our city’s Western heritage and promotes a sense of unity and community pride.

The logo is not an exercise in creativity. The logo is strongest when it is applied in a consistent manner. No drop shadows, gradients, stretching, rotating or altering the relationship between the icon, logotype and tagline. The “Fort Worth” logotype should never be used without the icon.

Sep 23, 2024 · To prove the logos aren’t the same, take a closer look at the color — UT’s logo is Pantone 159 (burnt orange) and Molly’s is Pantone 725 (copper). In 1909, a longhorn head sculpture was placed on the Livestock Exchange Building to honor the cattle industry.

Mar 22, 2023 · The Fort Worth logo features a longhorn and the wordmark in a traditional serif font, which is meant to evoke the city’s founding as a railroad and agricultural hub. It’s a nod to the city’s connection to the cowboy culture and its rich history — its foundings as a …

To prove the logos aren’t the same, take a closer look at the color — UT’s logo is Pantone 159 (burnt orange) and Molly’s is Pantone 725 (copper). In 1909, a longhorn head sculpture was placed on the Livestock Exchange Building to honor the cattle industry.

Real Texas cowhands lead a herd of legendary longhorns down East Exchange in the Stockyards at 11:30 a.m. and 4 p.m. It’s free for all , and every detail, from the drovers’ saddles and chaps to their boots and hats, embodies authentic Texas heritage.

Apr 27, 2011 · The Molly logo is a registered trademark, but the logo includes the words “Fort Worth” written above the silhouette of a brown longhorn head. Lane’s longhorn looks like Molly, but he didn’t include “Fort Worth” and used black instead of brown.

Apr 21, 2022 · In the latest installment of our occasional conversations with Fort Worth newsmakers, Kristin Jaworski, head of Fort Worth’s Texas Longhorn herd, spoke with government reporter Emily Wolf about how the herd keeps state history alive, and what all goes into making sure the animals are happy and healthy.

Aug 28, 2011 · It communicates the strength of the longhorn without appearing ponderous, like the City of Fort Worth’s “Molly” logo. By using a distinctive shape, rather than initials, words, or detailed illustrations, the logo is concise, memorable, and unmistakable.

Oct 12, 2024 · Fort Worth's mascot, a longhorn steer named Molly, symbolizes the city's cattle industry history and appears on various city-branded items and events.