The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.

In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as …

Inspired by the intensity of racing, the TAG Heuer Formula 1 Chronograph in 44mm is crafted for true racing enthusiasts. The sleek titanium grade 2 case and vibrant red accents make this timepiece a bold statement on and off the track.

Jan 22, 2025 · The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

Jan 9, 2025 · The first line of watches launched under the newly minted TAG Heuer name in 1986—Heuer had recently been acquired by Techniques d’Avant-Garde (TAG) in 1985—, the TAG Heuer Formula 1 collection embodied a bold departure from traditional Swiss watchmaking norms, introducing vibrant designs and innovative materials inspired by the world of motorsport. The collection emerged during a pivotal ...

Jan 22, 2025 · TAG Heuer will add five new models to their Formula 1 Collection, including a limited edition Oracle Red Bull Racing chronograph.

Jan 21, 2025 · TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium With a fresh case design and an automatic movement!

May 1, 2024 · Brightly coloured Formula 1 watches have returned with the TAG Heuer Formula 1 | Kith collection. Here's everything you need to know.

Jan 21, 2025 · This year, on the 75th anniversary of Formula 1, Tag Heuer takes the Crown, so to speak, and becomes the motorsport's Official Timekeeper. In a highly speculated move stemming from last year's official announcement of Rolex being replaced by LVMH via a 10-year partnership with the sport, many correctly assumed that TAG Heuer would be the brand to place their name high and wide at the races ...

Jan 22, 2025 · Having taken over F1 as title sponsors, TAG Heuer reveals their Formula 1 Chronograph challenger for the upcoming season.