The trend findings below are based on extensive, year-round meetings held by The Toy Association’s trends team with toy companies of all types and sizes, as well as Toy …

Nov 21, 2024 · Here are the top seven toy industry trends to watch in 2024 and beyond. 1. More movie and TV franchise tie-ins. We're seeing an increase of toys directly related to movie …

January 16, 2025 | The Toy Association's "Toy Trends Briefing," taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer …

Beyond being environmentally friendly, this trend centers on toys and brands that stand the test of time, emphasizing craftsmanship, heirloom qualities, extended play value, and a toy’s ability to …

Jan 16, 2025 · From high-tech educational toys to eco-friendly options made from recycled materials, the toy industry is redefining how children play and learn. This guide dives into the …

Mar 1, 2025 · As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, …

Jan 21, 2025 · The Toy Association's "Toy Trends Briefing," taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping …

Dec 18, 2024 · Experts project the global toy market to hit $230 billion by 2025. This growth goes beyond just fancy gadgets. AI-powered companions and green playthings will change the way …

Jan 28, 2025 · Explore 2025’s top toy trends, from kidults and sustainability to tech innovations, with insights from expert Susan Murphy.

Mar 2, 2025 · Mattel, along with showcasing new products at Toy Fair, including toys related to the upcoming Minecraft movie release, and a collectors edition of customizable Barbie dolls …