Home - Brand Guidelines
The university’s brand guidelines and standards have been established to ensure we present ourselves consistently to our audiences. Working together, we can strengthen our university …
Colors - Brand Guidelines
Tennessee Orange is the most recognizable component of our brand and is key in making us stand out from the crowd. White and Smokey are also primary colors and should be used to …
The University of Tennessee Logo - Brand Guidelines
The logo is the primary signifier of our brand identity. It must be present on all internal and external communications from the university. Depending on the medium, message, and …
Standards - Brand Guidelines
Though these are two very big parts of our brand, there are other ways to show that you are a part of UT. To make it easy for you, we have established guidelines and standards and created …
Typography - Brand Guidelines
Typography is a powerful brand tool that plays a significant role in shaping and bringing consistency to the overall brand identity.
Strategy - Brand Guidelines
Our institution’s mission, vision, and values guide our brand strategy, which is expressed through our messages and visual identity. The principles below keep us true to ourselves and provide …
Brand Architecture - Brand Guidelines - brand.utk.edu
UT’s brand architecture is a framework to provide clarity around how our complex brand is structured and to aid in understanding institutional connections. It is intended to govern brand …
Trademark Licensing - Brand Guidelines
Questions about the brand? Reach out to [email protected] or 865-974-0765 Brand Guidelines Office of Communications and Marketing Instagram. The University of Tennessee, Knoxville. …
Promotional Items and Licensing - Brand Guidelines
Questions about the brand? Reach out to [email protected] or 865-974-0765 Brand Guidelines Office of Communications and Marketing Instagram. The University of Tennessee, Knoxville. …
Custom Logos - Brand Guidelines
The university logo is the official mark of the University of Tennessee, Knoxville. Unit logos and unit shortcuts allow individual colleges, departments, centers, institutes, and administrative …