There are established conventions and compositional rules for using the Duke brand as part of the visual identity for university units and for external partnerships. For guidelines and downloadable templates, please visit the Branding Guidelines page.

You can view the official Duke logo sheet, showing the most commonly licensed Duke trademarks, by clicking on the following link: Official Duke University Logo Sheet. 125 Science Drive | Box 90850 | Durham, NC 27708

Duke’s brand is most effective when executed cohesively across the university. As the brand evolves, so will the content of this site. The identity graphics in this guide are registered …

Sep 28, 2018 · The standards extend to the use of wordmarks, logos, signature colors, type fonts and other matters that affect Duke’s visual identity. Please visit the university brand site for more detail.

The university’s widely recognized brand benefits each entity within Duke. Individual schools, programs, departments and initiatives should use some combination of the core elements of name, color, typography and visual mark to take advantage of Duke’s brand power and visibility.

May 29, 2024 · Imagine a symbol that captures tradition, academic excellence, and the spirit of competition in a single emblem—the Duke University logo stands as an iconic beacon. Within the intertwining of bold blue lines and the unmistakably regal ‘D’, lies a narrative rich with history and collegiate pride.

The Duke University School of Medicine logo should be used to align a department, group, and unit with the School and/or identify the School’s association with messages, events, etc. Primary Logo and Secondary or "Stacked" Logo. The School logo uses the font "Frutiger."

Aug 25, 2024 · Original file (SVG file, nominally 512 × 224 pixels, file size: 11 KB) This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain.

DUKE UNIVERSITY is the owner of all rights, title and interest in and to the following Indicia, which includes trademarks, service marks, trade names, designs, logos, seals and symbols.

Apr 4, 2013 · DUKE UNIVERSITY is the owner of all rights, title and interest in and to the following Indicia, which includes trademarks, service marks, trade names, designs, logos, seals and symbols.