2 days ago · On March 14, Prada made a direct statement regarding the controversy, explaining that they had cut ties with the actor. We would like to inform you that after considering the …

6 hours ago · Prada, which announced Kim Soo-hyun as a brand ambassador three months ago in December, said it has terminated its contract with the star. According to South Korean …

2 days ago · In light of the mounting controversy, Prada's decision appears to be a strategic move to protect the brand's image. In response, Kim Soo Hyun 's agency, Gold Medalist, issued a …

2 days ago · Prada has ended its partnership with Kim Soo Hyun.. On March 14, a representative from Prada Korea stated, “In consideration of the gravity of the issue, we have mutually …

1 day ago · The Italian fashion house announced in a statement, “It has been mutually decided to end the collaboration between Prada and Kim Soo Hyun.” Prior to the controversy, Soo Hyun …

2 days ago · Kim Soo-Hyun was named a Prada brand ambassador in December 2023. He also attended the company's fall 2025 men's ready-to-wear runway show in Milan. The latest …

2 days ago · Italian luxury brand Prada has reportedly terminated its contract just months after tapping Korean star Kim Soo-hyun, who is currently in the center of the controversy involving …

Citing an article from Soompi, Prada Korea issued a statement about terminating Soo-hyun's contract. It was back in December 2024, when the fashion brand announced that they are …

2 days ago · Kim Soo Hyun faces backlash. Prada is not the first brand to seemingly drop Hoo Syun because a person on X posted a picture of an ad featuring the actor being taken down, …

1 day ago · Soo-hyun faced backlash after an old Instagram post resurfaced following the death of actress Kim Sae-ron. The post, shared on February 16, showed images from his birthday …