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Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s 'community notes'. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation.
Marketing Archives - Marketing Tech News
Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
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Marketing Tech is a thriving community of professionals interested in marketing strategy and technology. With over 1.1 million marketing-focussed members, Marketing Tech is your perfect partner for integrated advertising campaigns. Get in touch to transform your advertising results. About TechForge TechForge is a global publishing business with headquarters in Bristol, UK. We help technology ...
Three quarters of marketers increasing investment in brand …
Dec 9, 2024 · Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy.The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months.
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged ...
Advertising will not crumble as new tools are in the mix
Feb 16, 2024 · As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company felt “well prepared” and 44 ...
70% of senior marketers support Google's decision to retain third …
Dec 3, 2024 · Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them.