India’s transition to the 4C economy sees a significant rise in creators—individuals transforming into entrepreneurs, artists, and thought leaders. Enabled by digital platforms and accessible information, creators leverage their creativity to carve out niches in various industries.

At its core, the 4C economy is a departure from traditional models, redefining the essence of commerce and human interaction. India’s social-economic journey, with behaviour...

Aug 21, 2024 · We are seeing India’s Transition to the 4C Economy. @ Lloyd Mathias & I write in @ Deccan Herald that India’s social-economic journey, with behaviour fuelled by digital access, has shifted it to what is its – 4C economy. What’s the price we …

Definition: the 4C Marketing Mix is a recent version by Kotler et al. of the marketing mix specifically aimed at the digital economy. This special mix has following four C's: Learn more about the 4C Marketing Mix.

Jan 28, 2025 · No doubt, the 4C marketing model has become increasingly relevant in India's rapidly evolving business landscape, where customer-centric strategies are essential for success. Join us to understand all about the 4C marketing model …

Aug 7, 2023 · The 4C and 4P marketing models contrast customer-focused strategies with product-centric tactics, emphasizing communication, convenience, customer value, and cost versus product, price, place, and promotion.

Feb 9, 2022 · Demonstrating global leadership on cooperation for connectivity of markets, digital creativity, and an ESG-led circular economy for underpinning post-pandemic recovery efforts will be commensurate with the 6th largest economy of the world awaiting the G20 chair next year.

Marketing mix (the four P’s) should be redefined as the four C’s (co-creation, currency, communal activation, and conversation). In the digital economy, co-creation is the new product development strategy. Through co-creation and involving customers early in the ideation stage, companies can improve the success rate of new product development.

In a 4C economy, resources are used in a circular manner, minimizing waste and maximizing reuse and recycling. Carbon neutrality is achieved by reducing greenhouse gas emissions and transitioning...

In the digital economy the conventional Marketing Mix with 4P's must evolve to accommodate more customer participation. Kotler et al. suggest a marketing mix with four C's: Co-creation, Currency, Communal Activation and Conversation: