New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.

Jul 29, 2014 · Scared by Pepsi's rise and the success of the "Pepsi Challenge," Coca-Cola retooled their formula and introduced a newer, sweeter beverage in 1985 called "New Coke." "Old" Coke was completely...

Later, the name of the new taste of Coca‑Cola was changed to Coke II; the product is no longer available in the United States. The events of 1985 changed forever the dynamics of the soft-drink industry and the success of The Coca‑Cola Company, as the Coca‑Cola brand soared to new heights and consumers continued to remember the love they ...

Apr 23, 2015 · Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.

Coke 2 could refer to: New Coke, the reformulation of Coca-Cola introduced in 1985 and renamed "Coca-Cola II" in 1992; Coca-Cola C2, a low-calorie version of Coca-Cola introduced in 2004 using high fructose corn syrup and artificial sweeteners

5 days ago · Fewer than three months later, Coca-Cola brought back its initial recipe, relegating now-discontinued New Coke to "Coke II" in hopes the product might still be salvageable. Spoiler alert: it wasn't.

Feb 21, 2025 · New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry.

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Thirty years ago, on April 23, 1985, Coca-Cola announced that the company would take an unprecedented step in the ongoing cola wars: changing their formula. The secret formula for the classic...

Apr 23, 2019 · Coca-Cola says nearly 200,000 customers actually preferred the new Coke formula to the original in taste tests prior to the launch.