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Now TV (also stylised as now TV) is a pay-TV service provider in Hong Kong operated by Now TV Limited, a wholly owned subsidiary of PCCW. Launched on September 26, 2003, its TV signal is transmitted with IPTV technology through HKT's fixed broadband network.

Now TV service is provided by Now TV Limited, and Now TV is a registered trademark of the PCCW Group. All services are subject to relevant terms and conditions. Now TV will broadcast all Premier League matches in Hong Kong exclusively on …

「Now TV應用程式」讓您隨時隨地觀看已訂購的節目及操控機頂盒而不需另外收費。非Now TV客户亦可以透過「Now TV應用程式」觀看免費直播頻道。

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Now TV offers the widest range of local and international content. Its quality self-produced content includes two news channels and a diverse line up of entertainment and infotainment programmes. This is complemented by leading Asian and international content and brands across news, entertainment, information and sports genres.

Now TV will continue to provide live coverage for all 380 matches from the seasons 2024/25 to 2027/28, with selected matches available in 4K resolution 1. Viewers can also relive their favorite matches using Now TV’s Video-on-Demand service. Hong Kong fans can watch all the live action by accessing Now TV through a Now TV

Available to Now TV set-top box subscribers, the service packages will upcoming combine high- speed broadband connectivity with the extensive entertainment content catalogs of Now TV and Netflix.

Starting today, 1O1O, csl and Club Sim monthly subscribers can be among the first to register for selected channel packs provided by the "Now TV – Now Player" app to enjoy a wide range of programmes, including popular movies, dramas, sports, and documentaries, without the …

The channel serves as a free-to-air outlet for television programmes shown on the channels operated by Now TV. In 2015, HK Television Entertainment was granted a 12-year free-to-air television broadcast license by the Hong Kong Government.