Tata Salt was launched in 1983, as the first national branded salt of India. It pioneered salt iodization in the country, bringing an iodized vacuum-evaporated salt into a market where unbranded, unpackaged salt was the norm.

Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.

Keeping the purity of this basic yet precious seasoning intact is Tata Chemicals. The company's brand, Tata Salt, conjures powerful images of wholesomeness, integrity and honesty — traits that have made it one of India's biggest brand successes.

Tata Salt is indirectly responsible for saving 4 billion intelligence quotient points in the country, through the salt iodisation programme. 8 out of 10 people in India recall Tata Salt as the first brand when it comes to salt.

Tata Salt has been a trusted household name in India for over four decades. As the leader in the branded iodized salt segment, Tata Salt is synonymous with trust and quality. Tata Tea has consistently been a cultural icon in India, proudly present in one out of …

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