The Lean Startup Canvas (or Lean Canvas) adapts the Business Model Canvas to the Lean Startup method. Created by author Ash Maurya, it’s an ideal tool for entrepreneurs or intrapreneurs looking to formalize a new business idea and iterate on it. The canvas is made up of nine sections to be completed in the following order: 1. Identify your target customers 2. Call out the user problems your product will address 3. Hone in on your product’s unique value proposition 4. Illustrate how your product’