When setting an appointment with a new prospect, it is critical to come across in a professional manner.

When setting an appointment with a new prospect, it is critical to come across in a professional manner. Although you want to sound natural and friendly, that does not mean eliminating a script.

Appointment setting drives B2B sales by targeting ideal accounts, personalizing outreach, using multi-channel strategies, ...

Script mastery: Provide clear scripts tailored to different company sizes, types of benefits offered, and communication channels. 2. Multi-channel outreach, personalized approach: ...

Appointment setting is a lead generation tactic that most teams aren’t taking advantage of—only 21% of B2B marketers are prioritizing it, according to my company’s State of B2B Marketing Report.