After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, Mattel is returning to ...

Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from ...

What’s better than dominating in your favorite game? Having real-life toys to match your on-screen adventures! The iconic Barbie brand has teamed up with Stumble Guys, the massively popular ...

“Yes, some people will say we are late to the game,” says Mazzocco. “But changes at a huge corporation take time.” A 6-year-old girl giving voice for the first time to curvy Barbie sings ...

The collaboration will bring Barbie-themed games to the children's learning platform later this ... “This partnership will offer an exciting new way for kids to learn and play, combining the fun of ...

Games, Licensing & Entertainment for Hasbro, Inc. "By collaborating with an iconically stylish brand like Barbie, we’re creating new ways for PLAY-DOH kids to bring their own imaginations to ...