Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have joined forces on a Karate Kid Training Simulator on Roblox, The ...

If you’ve ever listened in on a group of Gen Alpha kids mid-Roblox session or watched their favorite TikTok creators, you know their language is a thing of its own. Somehow, it makes sense to ...

From Roblox to real-life retail, Gen Alpha is shaping how luxury brands think, design, and sell, long before they even have their own credit cards.

Games such as Roblox and Fortnite aren’t just entertainment for Gen Alpha; they’re where friendships are built and identities are expressed.

Introduce Players to Garfield & Avoid Spoilers: Although Garfield is a household name among adults, seeing him on the big screen was a new experience for many Gen Z and Alpha players.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Parents and Gen Alpha kids are having unintelligible convos because of ‘brainrot' language Every generation has slang, but Gen Alpha’s has a particularly unhinged quality, some parents say ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers. Gen Alpha, the youngest generation of active consumers in the market, are ...

Sony Pictures and Gamefam, which calls itself "the leading metaverse media company for Gen Z & Alpha communities," have joined forces on a Karate Kid Training Simulator on Roblox, The Hollywood ...