Roblox has about 98 million active daily users, with 80% of them below the age of 25. On average, users spent a total of 21.7 billion hours on the platform just in its first quarter this year, up ...

Sony and Gamefam have a game plan to get Gen Alpha to theaters for next month’s Karate Kid: Legends: teach them the ways of Mr. Miyagi (Pat Morita) and Mr. Han (Jackie Chan) right where they play.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion ... "For Gen Z and Gen Alpha, seeing an avatar in a hoodie, ...

Sony and Gamefam have a game plan to get Gen Alpha to theaters for next month's Karate Kid: Legends: teach them the ways of Mr. Miyagi (Pat Morita) and Mr. Han (Jackie Chan) right where they play.

Results seem so encouraging that Differin is likely going to do another Roblox marketing activation in the second half of 2025. Loftis is confident that Differin’s market is on Roblox, since roughly ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and drive real-world sales.

Like plenty of Millennials and Gen Z, my version of after-school socializing meant hanging at the mall, riding bikes or hopping on AIM. But for Gen Alpha — the first generation to grow up in a ...

Partnering with Gamefam, UM & WildBrain, the trio found that the answer is Roblox, where 77 million daily active users across Gen Z and Alpha spend over two hours a day on average – more than ...