Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted.

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these ...

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

How to Do a Market Segment Analysis. Whether you're launching a new venture or are running an existing one, knowing what kind of people you're targeting and how to reach them is necessary for ...

Segmentation analysis is extremely important to small businesses who tend to have limitations with their budget for advertising and marketing.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

She showed an example of how one of SmartDrive’s customers used SmartIQ Segmentation to identify key areas of risk for driver segments based on CDL tenure. The customer looked at these three ...

RFM analysis can help you in determining which of your customers should be targeted. Things to take care of while using RFM analysis While RFM segmentation is powerful, it does have limits.